First, helmet overview
The helmet consists of a shell, a buffer layer, an inner lining layer, a jaw guard, a strap and a lens. Among them, the shell and buffer layer are the main components of the helmet. The average weight of the shell material accounted for 71.4%, the buffer layer material accounted for 14.3%, the shell is the outermost layer of the helmet, helping the user to disperse and withstand the impact when it is hit, is the core part of the helmet to ensure safety.
The two most widely used raw materials for helmet shells are ABS and PC materials. ABS materials are mostly used for civil and low-end helmet shell production, while PC materials have strong impact resistance and high dimensional stability compared to ABS materials, and are mostly used for mid-end helmet shell production. Glass fiber, carbon fiber and other materials are often used in high-end helmet shell production because of their relatively high quality and high price
The earliest production of helmets can be traced back to 1914, a doctor named EricGardner made a helmet similar to the helmet with canvas and shellac paint, which can help motorcycle racers withstand the impact and reduce the risk of head injury, but this hat was not popular among the general public at that time. With the in-depth study of helmets, the study of helmets has attracted the attention of the military, and ordinary people have also begun to realize the importance of wearing helmets. After the reform and opening up in 1978, two helmet manufacturers, Guangdong Aidele and Foshan Eternal, were founded in Guangdong, and then Taiwan's VR-1 entered the Chinese mainland market, which was also welcomed by many motorcycle riders. With the release of the "One Helmet Belt" policy in China in 2020, China's helmet market has begun to develop rapidly. At present, due to the increasingly strong pursuit of personalization by consumers, the helmet style is no longer fixed and single, but to add cool painting elements, at the same time, the function of the helmet is no longer limited to basic safety protection, smart helmets appear on the market, which can realize mobile phone call reminders, music on demand, GPS map real-time display and other functions
Second, the development status of China's helmet industry
The market size of China's helmet industry has been growing steadily for nearly 5 years, from 1.142 billion yuan in 2015 to 5.793 billion yuan in 2019, with a compound annual growth rate of 20.1%. On April 21, 2020, the Ministry of Public Security and Transportation will begin to implement the regulations that electric bicycles and motorcycle riders must wear helmets on June 1, after the helmets enter the public and capital vision, the quantity is in short supply, and the price has skyrocketed to 2-4 times the original, it is expected that the helmet industry in China will have a significant growth in 2020, and the market size will reach 5.793 billion yuan
In road traffic accidents involving motorcycles, head injuries account for more than 75% of all deaths in such accidents. Wearing a helmet and using the helmet correctly can greatly reduce the direct injury of the accident to the driver and passenger, and effectively reduce the death rate of motorcycle traffic accidents. According to statistics, in 2020, 52.98% of single-rider motorcycles are equipped with 1 helmet, 31.79% of single-rider motorcycles are equipped with 2 helmets, and 11.92% of single-rider motorcycles are not equipped with a helmet
Third, the helmet industry upstream and downstream development status analysis
China's helmet market is mainly low-end helmets made of ABS resin, and the production of ABS resin in China increased from 2.149 million tons to 3.841 million tons in 2011-2019, with a compound annual growth rate of 7.53%. ABS resin as the most important material for helmet shell, in the "helmet belt" policy under the output will increase, combined with the epidemic factors, is expected to 2020 China's ABS resin production of 3.918 million tons
Since 2011, China's takeout economy has risen, and the industrial market size has continued to grow, according to the report released by the Meituan Research Institute, the total number of riders obtained through the Meituan platform reached 3.987 million in 2019, and the outlook for China's helmet industry is good driven by the growth of the number of takeout riders. In 2019, the size of China's online food delivery market was 577.93 billion yuan, an increase of 36.0%. Affected by the epidemic, the "house economy" is heating up rapidly, and it is expected that in 2020, the size of China's online takeaway market is expected to increase by 15.0% to 664.62 billion yuan. The continuous growth of the market size of the takeaway industry makes the gap of takeaway riders continue to expand, and the market size of China's helmet industry will continue to grow in the case of the growth of riders
Fourth, the future development trend of China's helmet industry
With the intensification of market competition, the competition in the motorcycle helmet industry has risen from simple technical competition to price competition, and then to a more comprehensive and deeper comprehensive competition such as marketing channels, research and development capabilities, financial capabilities, human resources, and access to upstream and downstream industry chain resources. Analysis of the development trend of the helmet industry, the means of competition in the market is bound to change to the highest competition mode of brand competition, so that manufacturers pay more attention to the optimization of quality, technology and cost.
With the new generation of consumer groups gradually become the main force of motorcycle consumption, personalized, stylish appearance, performance enhancement, and strong sense of science and technology motorcycle helmets have become a hot market consumption. In addition, with the development of intelligent manufacturing technology, smart helmets have also become a hotspot for motorcycle helmets. In the future, with the development of intelligent technology, motorcycle helmets will also achieve more intelligent applications to improve product added value and increase performance.
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